“You’re a winner in our eyes Charlene. Now, let’s get you a prize. Time to #GIveHerTheQ3.”

#GiveHerTheQ3 was an unexpected cultural event that began on Twitter. Charlene, a Wheel of Fortune contestant, was denied an Audi Q3 due to a technicality in her answer. And when former Jeopardy! All-star Alex Jacob shared the episode clip on his Twitter account, the internet latched onto it. Audi stepped in to turn the moment into a viral, trending topic as the brand promised to give Charlene the car all of Twitter thought she had rightfully won.