Home is where the happier is.
The big, blue coupon. We all know it, we all love it, and we all agreed it was time to move past it if Bed Bath & Beyond wanted to become a modern brand that stood for something more emotionally resonant than a coupon.
To reorient the brand, we set out to own the idea of “home”. But what does home really mean? Is it a place? Is it a style? What we came to find is that above everything else, home is a feeling. And when you’re happier with your home, you’re happier with your life. In fact, being happy about your home is the #2 determinant of overall happiness. That’s a huge deal. And a brand that has everything you need to help improve every nook and cranny of your home, could make you actually feel happier. So we re-launched the brand based on a simple but powerful insight: that you’re not just buying new stuff, you’re creating a home, happier.