Frozen in Time
Football and new tech have always been connected. Football gave us the telestrator, the first down line, the Skycam. Basically, any way that super-smart people can make football more amazing to watch – they’ll do it.
Case in point: the geniuses at Intel. Their True View technology uses dozens of cameras positioned all around a stadium to create amazing 360-degree highlights. Instead of watching highlights the old-fashioned way, every armchair quarterback out there can see every angle of the week’s best plays. With a little help from pro player Jonathan Jones and a popular internet meme, our True View spot explains just that.
We continued the campaign for the 2019-2020 NFL season with the New England Patriots star player, Julian Edelman.