THE HOLIDAYS AS YOU’VE NEVER SMELLED THEM BEFORE.
Native has been doing things differently from the jump, with unique scents and sustainable practices. So when they wanted a holiday campaign for their new Naughty and Nice scent lines, their ask was clear – make us stand out from the sea of red and green. We were all but rubbing our hands together.
As we thought about what it meant to be a Spiked Eggnog (Naughty) or a Candy Cane (Nice), we realized that no one is 100% one way or the other. Naughty and nice exist on a spectrum, and what you feel in the moment dictates how you act. We partnered with two masterful comedic directors – Super Bowl staple David Shane and SNL fixture Amber Schaefer – to bring these spots to life. Some delightfully bizarre holiday magic ensued.