Water cooler talk about TV used to be simple, because everyone watched shows during the same weekly time slot.
Netflix changed everything by releasing entire seasons at once. Now, when you talk about shows, there’s a good chance someone gets spoiled. But that’s okay, because research shows getting spoiled actually makes you more likely to watch a show. How do you remove the stigma from spoilers?
We created Netflix Spoilers, a site where people can explore spoiler culture and even spoil themselves.
Did they do it? In the first week, they spoiled themselves 9 million times. And tens of thousands went on to finish the show on Netflix.
The site drew traffic from all but nine of the countries on Earth.