Out of Home

New Amsterdam Vodka features a cityscape on the bottle. But it’s not just New York. It’s not Amsterdam. How could this become a mass brand with a sustainable campaign?

MUH-TAY-ZIK | HOF-FER developed the insight; in your twenties you feel intrinsically connected to your city. There’s a sense of community and ownership that make you love the place you live. So what is New Amsterdam? It’s Your Town. You’re part of it, with civic duty. This campaign is the intersection of local pride and partying, across all media.