OXO makes over 1000 household products. Most have huge rubber handles and you’ve probably got a drawer full of them. Despite being around for 25 years, they were having brand awareness issues.

One of the most admirable qualities inherent in OXO is the thought and time put into each product’s development. For OXO’s very first foray into advertising, we figured we’d start at the beginning — OXO’s commitment to testing.