Big banks aren’t too big to fail; they’re too big to succeed. SoFi is a new financial company that’s got traditional banks in their sights. SoFi is not a bank. They’re a financial partner created for the 21st century.

Designed to create buzz around the new SoFi brand, the atmospheric film ‘Giant’ leans on consumers’ distrust of traditional banking following 2008’s financial crisis, and clearly positions SoFi as the fresh new alternative.