Great, Not Great

SoFi is a banking alternative designed for the 21st century. Unlike the big banks, they’re picky about who they work with. They call it open-armed elitism. As a result, they can offer rates that the banks can’t. With this in mind, we needed to send a clear message; SoFi is not for everyone. It’s only for great people, financially speaking.

And we needed to broadcast that message in the most provocative way, and on the biggest stage imaginable: the Super Bowl. Directed by acclaimed director Marc Forster, the humorous approach of ‘Great, Not Great’ explains the company’s unique business model in a lighthearted way.