Sink into school supply serenity

The back-to-school season can be chaos for families. There’s the danger of not knowing new teachers or classmates. The hectic craziness of supply lists handed out at the last minute. Teenagers…just generally being teenagers. What parents want most, is a bit of reassuring calm to help them navigate the end-of-summer supply waters.

Enter Staples. Unlike competitors (who said Target, not us), Staples doesn’t just stock up on school supplies for limited seasonal runs. They excel at supplies All. Year. Long. And that expertise makes them the perfect brand to soothe parents’ back-to-school blues. Not just with great deals and always in stock supplies, but with beautiful, calming, colorful messaging designed to relax as much as inform. Soothe as much as sell. Shine as a beacon of serenity amidst the back to school storm.

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