STAPLES DROPS AN ANTHEM YOU CAN’T SHAKE
Staples is known as the office superstore. But as the nation's workforce evolves, so does Staples, moving away from a product-centered retailer and transforming into a service-based working and learning center. Chances are you’re buying more than supplies at your local Staples store. You’re using their coworking spaces, getting tech support, and printing signage for your business.
Sign printing is so important for the brand that our most recent campaign was solely focused around building awareness for the service. To capture attention, we brought in some heavy hitting elements: the 90’s chart topping hit, “The Sign,” and Grammy award-winning music video director, Joseph Kahn. Merging these elements together, we made the first Staples music video, demonstrating the passion, joy, and sheer energy that the brand puts into each print job they take on.