What's who?

CFOs had a hard time understanding the value of what Workday calls “Human Capital Management.” They were being asked to approve multi-million dollar purchases that they saw as just another piece of “HR software.”

MUH-TAY-ZIK | HOF-FER developed the positioning and created a video for Workday that causes a CFO to totally rethink the importance of people as they relate to the CFO’s bottom line. Soon after, Workday had the second largest IPO of 2013, after Facebook.