WSJ CMO Today: What Marketers Should Know From Facebook’s 2Q Earnings


Facebook reported second quarter earnings last week and the results staggering again. Advertising revenue is up 47% YOY to $9.16 billion with quarterly profits jumping 71% to $3.9 billion.

CEO Mark Zuckerberg described the company’s performance at “good.”

The Wall Street Journal’s CMO Report covered the top points marketers should know. The highlights:

See full WSJ piece here.