Y Brands Print Campaign
Hey Internet, L V C A $ here. But don’t try and find us. You can’t.
Actually you can try but you’d TOTALLY be wasting your time because we’re reporting from a super secret men’s retreat for excellence in leadership and preeminence. #whatever #thought
Anyway, we were at another totally awesome thing you weren’t invited to and we started thinking about one of our clients, Y Living / Y Lighting. They needed ads and we needed money so there we were, two dudes in a one-man sauna, and it hit us — good design is an integral part of a good life. We, like, totally already knew that. It’s just that other people didn’t. #figures
What they needed was simple, inspiring reminders that satisfying their most basic needs can also satiate their most indulgent wants.
So we gave it to them. Behold “Design Necessities.”